Leverage Nature Valley’s partnership with LTA and encourage more people to play tennis.
The solution was to deliver an integrated campaign with a simple objective. To get more people to play more tennis more often. Our creative platform was THE COURT IS YOURS. A rally cry to encourage greater participation at grassroots level.
The campaign featured a 60 second film that reflects the everyday reality of tennis. The hits, misses, fist pumps and falls. Spearheaded by the British No. 1 Johanna Konta as Nature Valleys brand ambassador to help spread the message and encourage play. The campaign ran across OOH, social, brand experience and shopper creating various touch points and increasing both the purchase of product and association of the brand with tennis.
THE COURT IS YOURS was developed as movement, using the hashtag #thecourtisyours across all media to help direct consumers to spaces online where they could find ways to up their game, from tips from the best on social media, how and where to play for free (how to play against a wall or where to find your local court).
With the wider creative team we developed a range of copy headlines that were playful, fun but ultimately encouraging with an art direction and cast of multi levels, delivering a campaign fueled with humour and fun. GO NUTS FOR TENNIS!
Client: Nature Valley Agency: Space
Creative Team Lee Bonnick and Catherine Pryce
(Wider Creative Team Daniel Headey and Claire D’Andrea)