Make Barclaycard famous for its breadth of contactless devices.
Barclaycard Contactless is all about living liberated. Users can go anywhere, do anything, and be whoever they want to be.
The ‘Pay Your Way’ campaign, shows how everything from cards to mobile apps and wearable bracelets can enable anyone to make important life decisions thanks to contactless payments.
The multi-format, multi-channel campaign sees two real-life content films launching across digital and social platforms. Martin Heald, a brilliant defender with the England Amputee Football Team, and Carlton Gadsby, a full time carer and passionate Northern Soul dancer, are shown using Barclaycard contactless payment devices to seamlessly support the diverse needs of their everyday lives.
The films celebrate their stories and provide proof of real people living liberated. The twist in the tale is contactless payment devices are so liberating (easy and convenient) that the only surprise is what you use them for.
Client: Barclaycard Agency: Cohn & Wolfe
Creative Team Lee Bonnick and Catherine Pryce