Make method famous in the UK.
Targeting 25-35 year old women - pre-family, time poor, eco sceptic, self-confessed cleaningphobes - we were tasked with getting method into the hands of its harshest critics.
Like with many tasks in life, the job may be awful, but the outcome’s great.
method is all about finding the joy in cleaning, and if you can find the joy in that, you can find the joy in pretty much anything.
Brighten up the dull. #themethodway manifesto was created for the brand’s outlook on the world.
Vibrant colours. Stylish designs. Delightful surprises. Making things better. That’s what it means to be method. They believe anything can be fun if you have the right attitude, even cleaning. #themethodway saw us team up with artists, creators and makers to bring you surprising experiences that delight showing there’s more to life than the expected. Come and join the method way. It won’t be dull that’s for sure.
Working with director Abbie Stephens we created an online film that brings to life cleaning done the #themethodway, with the aim of showing that people don't need to shy away from mess anymore. The main character, Pam, creates her own mess in order to clean up with quirky and exhilarating cleaning techniques, which encapsulate the spirit of Method's fun and creative take on cleaning.
#themethodway campaign was launched with a PR Stunt moment.
Knowing a major downer on consumers’ weeks is the journey to work, we decided to brighten up their commutes. We planted a mural on The Southbank and invited commuters to clean to reveal it. We gave away vouchers for method, housed within colourful oyster card holders.
Client: method Agency: Amplify
Creative Direction: Lee Bonnick Director: Abbie Stephens