Chuck Taylor is the only Sneaker defined by the creative self expression of the people who wear them. This is your blank canvas waiting to be filled.
In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, the “Made By You” campaign paid homage to the artistic spirit of the people who wear them. What starts as a blank canvas gets defined by every scuff, stain and doodle - all helping to shape it’s story. Every pair is made by you.
The campaign’s mission is to unleash the creative spirit through products and experiences that inspire and enable each of the consumers to be his or her true self. Celebrating the story of what you do IN your Chucks and TO your Chucks.
We created a space where celebrities and friends could hang out during London Fashion Week.
Part gallery, part club – we handed over the space to London’s most exciting creatives, such as Kate Tempest and Swim Deep, and let them throw their own parties.
The centerpiece for the space was an art installation. We collaborated with Central St Martin students, armed with Polaroid cameras they hit the streets of London taking thousands of polaroids of Londoners wearing their Chucks and sharing their Six Word Stories.
The images were taken and turned them into an anamorphic art installation. The installation was a map of London; only recognisable from a certain vantage points, revealing London and our Chuck wearers. Each photo position on the map is from that location that was captured.
Client: Converse Agency: Amplify
Creative Direction: Lee Bonnick