Showcase the bras efficacy and credentials to a new audience of Style Seekers and encourage a slightly older audience to reappraise the brand.
Women want support AND to feel pretty and sexy underneath.
The Lingerie Studio is a platform that explains product USPs without sexualising women via a variety of 'real life' challenges. Exploring both the emotional and functional benefits of the perfect fit.
We recruited a set of European influencers that would speak directly to a fresh audience - and invited them to a day at the Lingerie Studio where we captured the emotional and physical transformation women went though once they had the right fitting bra. From shaking a cocktail to actions in the office... we wanted to show the everyday moments so that Triumph connected with a very real audience.
Core tasks included script writing, storyboarding and assisting on production and video shoots. The output was a series of videos for digital and social, working with international influencers - landing innovation and fashion with a sense of humour that talks to the 30 plus market who Triumph are encouraging to reappraise the brand. Giving a real, fresh perspective and positioning the brand as a differentiator in the market in a cluttered female fashion space
The Lingerie Studio has been rolled across international markets and further videos are currently in development.
Client: Triumph Lingerie Agency: Exposure
Creative Director: Catherine Pryce Art Direction: Simon Brown